According to a report by market research firm Canalys, India’s smartphone shipment market has declined by 3% year-on-year between July and September. This time 47 million smartphones have been shipped in the third quarter, in which Samsung has the top share. Korean company Samsung maintained its position at the top with a market share of 18% in Q3 2023 by shipping 7.9 million units. In second place is Chinese brand Xiaomi with 7.6 million shipments. Xiaomi has achieved good market share in the market by launching cheap 5G phones.
4 out of top-5 are Chinese companies
Canalis report said that Vivo has come to the third position with 7.2 million unit shipments while Realme and Oppo stood at the fourth and fifth positions with 5.8 million and 4.4 million unit shipments respectively. Canalys senior analyst Sanyam Chaurasia said that during the festival sale, all the brands laid more emphasis on their budget 5G phones, due to which their market share has been good.
Xiaomi attracted people by launching Redmi 12 5G and Poco M6 Pro 5G smartphones. Similarly, Realme gave people cheap phone options by introducing Realme 11x 5G and Realme 11 5G in the market. Premium smartphones have also been sold well in the third quarter of this year and people have bought Samsung Galaxy S23 series, iPhone 14 and iPhone 13 extensively in the festival sale.
Motorola, OnePlus, Techno had marginal performance
Canalis senior analyst Sanyam Chaurasia said that even though the market has seen slight growth, there has been a year-on-year decline in the shipments of the top five brands. Apart from the top 5, other brands like Motorola, OnePlus, Tecno etc. have performed well and have stabilized the overall market shipment.